Global property news
on the move
Knight Frank
Real Estate
iOS App
UX Design UI Design Interaction Design
Senior UX Designer
2020
Intro
Global Capital Markets Group is a leading player in high-profile international property transactions. The group collaborates with a diverse set of clients including institutional investors, private equity firms, family offices, sovereign wealth funds, and real estate companies. To facilitate their journey toward becoming a more collaborative team, I was tasked with designing a mobile app aimed at enhancing knowledge sharing, establishing meaningful relationships, and increasing revenue streams.
Challenges and Objectives
The primary challenges included:
Limited Collaboration: The team's knowledge and insights were often siloed, leading to missed opportunities.
Inefficient Communication: There was no centralized platform for real-time updates and sharing of critical market information.
Revenue Growth: The group aimed to expand their revenue streams through more effective collaboration and information sharing.
Primary objectives were:
Develop an intuitive mobile application to foster collaboration
Create a real-time platform for sharing market insights
Facilitate the establishment of meaningful relationships among team members and clients
Contribute to the revenue growth through effective knowledge sharing
Outcome & Impact
The new mobile app was well-received by the team and clients alike:
Enhanced Collaboration: Team members found it easier to share information, leading to more cohesive decision-making.
Improved Communication: The app served as a real-time platform for updates, reducing email clutter and streamlining conversations.
Revenue Growth: The collaborative environment facilitated by the app contributed to new business opportunities and an uptick in revenue streams.
The mobile app was a pivotal part of Global Capital Markets Group's digital transformation journey. The tool not only enhanced internal collaboration but also established a foundation for more meaningful relationships with clients. Its success in achieving these objectives had a positive impact on revenue growth, solidifying the app's role as an indispensable asset for the group.
Website link
100%
Team adoption percentage
-70%
Decreased use of third-party IM apps (WhatsApp, Slack)
$25M
Value of leads generated through sharing knowledge and contacts