Intro

Founded in 1896 and headquartered in London, UK, Knight Frank is a globally recognized leader in real estate consultancy. With 487 offices spread across 53 territories and a strong workforce of over 20,000 employees, the company has always stood out for its innovative business strategies.

As part of their digital transformation journey, I led the UX team to improve the website's user experience and design, aiming to align it with the organization's business goals and global brand image.

Challenge & Objectives

The initial UX audit, based on heuristic evaluations, DXP analytics, and user interviews, highlighted several areas of concern:

• An outdated and unorganized Information Architecture

• Poor website performance

• A look and feel that lacked global visual consistency

• Non-compliance with the latest accessibility standards

  
  

Our primary goals were to:

• Rebuild the Information Architecture to meet business needs

• Enhance website performance

• Develop a globally consistent visual identity

• Ensure compliance with modern accessibility standards

• Increase user engagement and lead generation metrics

Outcome & Impact

The redesign was a resounding success, as indicated by the following metrics:

• Lead Generation: Increased by 101%

• New Visits: Increased by 403%

• Time Spent on Site: Increased by 79%

This has had a profound impact on Knight Frank's brand image, cementing its reputation as a leader in the digital landscape of real estate consultancy.

The project was a landmark success in Knight Frank's digital transformation journey. By adopting a user-centric design approach and collaborating across departments, we delivered a product that not only meets but exceeds business and user expectations.